Paid advertising (PPC/SEM) is often viewed as a mandatory part of digital marketing, but the necessity depends entirely on your business goals, budget, and timeline. While it offers immediate visibility, it comes at a cost. Here is a balanced look at the pros and cons to help you decide if paid ads are right for your business. https://www.webdesignvr.com/blog/do-you-need-paid-ads-for-your-business