Social Media Optimization (SMO) is a digital marketing tactic that focuses on enhancing your visibility, reach, and engagement across social media platforms. The goal of SMO is similar to Search Engine Optimization (SEO)—to drive traffic and attention to your brand, product, or service—but the focus is on optimizing your social presence itself. https://www.webdesignvr.com/blog/social-media-optimization-strategies-for-the-education-industry