Website positioning usually means "Seo". It represents a list of strategies and very best practices directed at increasing the visibility of a website on search engines like google. The name of the store by itself is set during the installation of PrestaShop and might be changed through the "Get in https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html