Introduction: In 2021, Brick2Click reworked its retail model by shifting to a strong e-commerce platform. PDB is facing issues in selecting positioning strategy because Each individual positioning has its Added benefits and drawbacks. Consequently the analysis is carried out to decide the positioning approach for PDB to achieve their aims https://kylertfebk.pointblog.net/details-fiction-and-case-study-assignment-help-76981256